Afro-Latina visionary Shareka Fortier — known lovingly as Lovely Moreno — is a proud Pacific Northwest native, born and raised.

The name Lovely Moreno is rooted in both legacy and love: “Lovely Locks” was a childhood nickname given by family and friends, a nod to her long, curly hair. “Moreno” honors her Panamanian heritage from her father who immigrated to the U.S, creating a name that reflects both identity and intention.

Professionally, Lovely has built a reputation as a transformative leader, embedding equity into leadership practices, organizational systems, and operational frameworks across a range of industries. Her dedication to intentional excellence has established her as a respected voice and thought partner throughout the Puget Sound region.

Now, that journey has blossomed into Wellness by Lovely — a wellness enterprise devoted to curating space for holistic well-being. Through this platform, she uplifts practices rooted in internal equity, self-love, and mind-body-soul alignment, creating a movement that centers both individual renewal and collective care.