Wellness by Lovely was created from a simple belief:
wellness should touch every part of how we live.
We believe complete wellness goes beyond the physical. It is emotional, spiritual, financial, relational, cultural, and deeply personal. It is reflected in how we care for ourselves, how we connect with others, how we navigate our lives, and how intentionally we create space for joy.
Wellness by Lovely exists to curate spaces, experiences, community, and products that inspire people to prioritize their well being and live with greater intention.
At the heart of our work is intentional self love, not simply as a feeling, but as a practice. The practice of honoring yourself. Pouring into yourself. Giving yourself grace. Creating boundaries. Making room for joy. And recognizing that caring for yourself is essential to becoming who you are meant to be.
This is more than wellness. It is an invitation to live well, love yourself intentionally, and make room for the fullness of who you are becoming.
Who is Lovely Moreno?
Shareka Fortier, also known as Lovely Moreno, is the visionary behind Wellness by Lovely.
The name Lovely Moreno is rooted in both legacy and love. “Lovely Locks” was a childhood nickname given by family and friends, a nod to her long, curly hair, while “Moreno” honors her Panamanian heritage through her father, who immigrated to the United States. Together, the name reflects identity, legacy, and intention.
Professionally, she has built a reputation as a transformational leader, advancing equity through leadership practices, organizational systems, and cultures designed for people to thrive. Her commitment to intentional excellence has established her as a respected leader, speaker, and thought partner throughout the Puget Sound region and beyond.
That same commitment extends into her reign as Mrs. North America Curvé, where she uses her platform to champion women’s wellness, confidence, and self-love while advancing the mission of the Women in Need Foundation (WIN). Her advocacy is grounded in the belief that when women have access to meaningful support, affirming community, and the tools to recognize their own power, they can move beyond simply navigating life and begin creating lives in which they fully thrive.
Her journey ultimately gave rise to Wellness by Lovely, a wellness enterprise devoted to curating space to inspire complete wellness. Through experiences, community, products, and intentional practices, she creates opportunities for people to explore the many dimensions of well-being while cultivating lives rooted in self-love, purpose, joy, and wholeness.
At its core, Wellness by Lovely is an invitation to choose yourself intentionally and honor every dimension of who you are.
Wellness is not one dimensional.
Neither are you.
We believe complete wellness is created through the intentional integration of the many parts of our lives, from our emotional and physical well being to our relationships, finances, faith, identity, purpose, and sense of belonging.
That is why Wellness by Lovely creates experiences that invite people to reflect, connect, celebrate, grow, and pour back into themselves.
Because wellness does not have to look one particular way.
Sometimes it looks like rest.
Sometimes movement.
Sometimes community.
Sometimes boundaries.
Sometimes laughter.
Sometimes getting your finances together.
Sometimes reconnecting with your faith.
And sometimes it simply looks like giving yourself permission to choose what you need.
